There are a number of different Twitter Widgets, applications and plugins that you can add to your website or blog to help people share your content on Twitter. Once you install the widget, a button such as “Retweet” or “Share on Twitter” appears on your page wherever you specified in the code.
When a reader clicks on the button or icon to share to Twitter, usually a Twitter pop-up appears with the title of the page or article, followed by a link to the page and a reference to the Twitter account associated with the content. A reader then clicks a “Submit” or “Tweet” button to post the link to Twitter. In the example below, the settings for the official Twitter “Tweet” button have been modified to include the @Sprout_Insights Twitter handle every time someone wants to share any of our articles on Twitter.
In the example below, however, the default settings for the Twitter social sharing button on this website have not been modified to reflect the Twitter account associated with the content. Instead of including the Twitter handle of the website’s author, the default “@AddThis” account is included in the tweet.
If you look closely in the bottom-left corner, this link has been shared 28 times. That means the author has not been promoting his own Twitter account when his website’s content is being shared, he’s been promoting the Twitter account of the social sharing widget provider. Furthermore, these tweets do not show up as Twitter mentions to the author, so unless he’s been checking his Twitter “Interactions” he might not even know people are sharing his website content on Twitter.
Every social sharing solution provider has its own procedure to change the default settings of its widgets and plugins. Be sure to check the documentation or FAQ page for specific instructions on how to change the Twitter handle from its default setting to a custom Twitter handle of your choosing.
Also, be sure to test your social sharing buttons once they’ve been installed to make sure you’ve set up everything correctly. While it’s okay to acknowledge the provider of your social sharing widgets, you certainly don’t need to include its Twitter handle in your tweets every time your website content is shared on Twitter.