Microsoft’s Redesign Brings Social Search to Bing
Google isn’t the only search engine going social. Today, Bing launched a major redesign, featuring strong ties with Facebook.
Leveraging its relationship with social networks, Microsoft will introduce several changes, including a three column interface design featuring standard, visual, and social results.
If you’re familiar with Bing, you won’t notice many changes in the first column, as it will continue to display standard search results. The second column, — referred to as Snapshot — will provide you with relevant information and services related to your search. It fuses results from OpenTable, FanSnap, and Yelp to help you take action and get things done.
Through the third column, Bing aims to make your search experience more personal and relevant. Similar to Google’s Search Plus Your World, Bing’s social column will combine results from Quora, Facebook, Twitter, Foursquare, and so on.
Once you have authorized Bing, you can even start asking questions to get recommendations from Facebook friends. Bing will even suggest people who might know about the topic based on their Likes, Facebook profile, and any photos they’ve shared. You will also have access to relevant information from experts and enthusiasts from other social networks — including Google+ — around the topic you’re searching for.
Bing has also introduced an Activity feed in the sidebar so you’re able to see posts and queries you and your friends have shared. This activity also shows up in Facebook, so you can comment on it from either platform.
This is certainly a major step for Bing, and will have a huge impact on anyone who regularly uses the search engine. However, it’s too early to tell if this will successfully drive traffic, or how it will affect Google’s popularity.
The new interface will be released over the next few days across the U.S. You can sign up to receive an email notification when it’s available.