Why More Companies Should Use Twitter for Their Recruitment Efforts [Study]
According to a new survey, 94 percent of recruiters plan on using social media in their efforts to find the best candidates. Whether looking to fill an open position or join a new team, most people turn to LinkedIn for all of their recruitment needs.
LinkedIn has become the leading destination for job hunters, head hunters, and everyone in between. But your searches for talent shouldn’t stop there. New data has shown that Twitter isn’t too far behind and is actually well positioned to overtake LinkedIn.
A recent study revealed that there are more than 500,000 social job announcements released on Twitter each month. The average number of jobs posted to Twitter each month has grown by about 32 percent over the past six months.
If we break this down, that means that more than 15 jobs are posted to Twitter every minute. Based on that, the social network is estimated to reach two million job postings per month by the end of 2014. The jobs posted to Twitter are actually quite varied as well. Almost a quarter (24 percent) of the positions are in the IT or sales industries, while 15 percent are in dental and medical fields.
Marketers don’t put all of their eggs in just one social basket; instead they use a variety of platforms for different audiences and outcomes. Recruiting should be the same way, and it looks like Twitter is a great place to start if your company is ready to take its recruiting efforts beyond LinkedIn.