Currently, 97 percent of businesses include their Facebook Pages in emails. Not far behind are Twitter profiles with 91 percent, YouTube Channels with 45 percent, and Pinterest boards with 32 percent.
If you’re still on the fence about Pinterest, this might help: emails promoting the service generate open rates 11 percent higher than other emails, and unique click rates are almost 25 percent higher.
While social platforms have made it easier to interact with customers, studies have shown that email still converts better than either search or social. It’s worth considering how you can mix the two moving forward.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.