If your agency offers content marketing services, there are tools to assist you with your aggregation and curation activities. By spending your time more effectively, you can deliver better results to your clients. Summify is an excellent tool to aggregate top content from your Twitter, Facebook, and Google Reader accounts (or your clients’ accounts), so you can focus on the finding the content that’s most pertinent to your target audience.
You can also coordinate and manage your clients’ internal Twitter content using GroupTweet. GroupTweet turns a standard Twitter account into a “group-communication hub” where members can post updates to everyone in the group using direct messages.
PostHelpers is a tool that brings traditional sales force automation to social media marketing. If your client has a scattered sales force that creates its own social media content (think real estate brokers), PostHelpers makes it easy to manage and use this content to generate leads.
Campaign and Research Tools
Wildfire is one of the more popular Facebook apps used to create social media contests and promotions on Facebook. Buddy Media, also a Facebook app, bills itself as a “power tool” that drives fans to your clients’ Facebook Pages.
Alternatively, try Offerpop which provides a white label product you can use to create social media campaigns on both Facebook and Twitter. If you want to integrate your clients’ social media marketing campaigns with their email campaigns, then StrongMail is a great choice.
Another important aspect of campaign development and tracking is market research. Using the right tools here could be a great way to differentiate your agency from others. Use do-it-yourself (DIY) market research tools like GutCheck and AYTM, to get quick reactions to your campaign design, copy, and more. You can also survey your clients’ customer lists, or conduct a national consumer opinion panel through AYTM using its white-label agency product.
Influence Measurement Tools
An important indicator of social media success is whether or not a brand can generate online influence. There are two aspects of influence that social media agencies need to track on behalf of their clients. First, agencies need to monitor the influence that their clients are developing in their markets and among their target audiences. Tools like Klout, PeerIndex, and Grader.com make it easy to monitor influence growth trends.
Next, when you need to find online influencers for your clients to connect with, then tools like Blogdash and Twitalyzer are incredibly helpful. You can even find online journalists who write about your clients’ industries, using a tool like Muck Rack.
Know any great social media tools that we’ve missed? List your favorite tools in the comments below.
Susan Gunelius: Susan Gunelius is a 20-year marketing veteran and President & CEO of KeySplash Creative, Inc., a marketing communications company. She has authored nine books about social media, content marketing, branding, copywriting, and blogging, and she is a marketing columnist for Forbes.com and Entrepreneur.com. Susan speaks about marketing, branding, and social media at events around the world and is often interviewed about marketing topics by television, online, print, and radio media organizations.