And if all goes well, these type of introductions serve as a catalyst for new online connections and even new friendships:
The more of these introductions you do, the better you get at spotting commonalities between people and the better you get at bringing people together.
The net result is that you become top of mind when people want to casually connect with people in their Twitter stream. This is vital if you’re interested in expanding your Twitter network organically (and you should be!).
Once you’ve connected a few people together, most of those folks will be actively looking for ways to return the favor – thus increasing the number of times you’ll be recommended to others.
If this advice sounds simple, obvious…well you’d be surprised that there aren’t more people taking the initiative to increase their following on Twitter by introducing others.
Be a Social Media Connector. It’s a win-win situation and it’s the right thing to do!
Want an intro? Tell me who you’d like to be connected with via @Sprout_Insights and I’ll do my best to make it happen.
[Image Credit: young_einstein]