Although back links are an important aspect of search engine optimization (SEO), that’s not all that your team should be focused on. An updated study from Searchmetrics revealed how important social media signals are to a strong SEO ranking. According to the company, well-positioned URLs almost always have a high number of Likes, shares, tweets, and +1s.
In fact, seven of the 10 most important factors in SEO ranking now come from social media, with Google +1s leading the way. Rounding out the rest of the top seven are Facebook Shares, number of back links, Facebook total, Facebook comments, Facebook Likes, and Pinterest. Tweets aren’t far behind, coming in at number eight.
Searchmetrics documented its findings in the infographic below, which takes a closer look at what well-positioned web pages on Google have in common, and what distinguishes them from lower-ranked pages.
Searchmetrics 2013 Ranking Factors
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.