This week in social media, Twitter announced it was adding more flexibility to Tweets, Rebekah Radice shared how small businesses can market themselves on social media and Stephan Hovnanian dropped some knowledge on ways that brands can better appreciate their advocates.

Twitter: Express Even More In 140 Characters

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In the coming months we’ll make changes to simplify Tweets including what counts toward your 140 characters.

Todd Sherman
Senior Product Manager at Twitter
@tdd

Why It Matters: ? ? ⬆️ = ?
When was the last time you heard someone complain about having too much elbow room on a plane? ¯\_(ツ)_/¯ Twitter’s update will give Tweets more breathing room and content creators will gain the ability to further flex their creative muscles.

Pro Tip: With Twitter’s changes, make sure you still understand social slang. It’ll help with character count and, as long as it’s applicable,using trendy lingo can help your brand better resonate with its audience. Just don’t go overboard with it, OK, fam?

8 Easy Ways To Use Social Media To Market Your Small Business

Only 53% of small business owners actively use social media. How about you? Here’s how to get started…today!

Rebekah Radice
CMO at Post Planner
@rebekahradice

Why It Matters: ? ? = ?
Social media is a fantastic platform to market a small business, but it’s easy to get overwhelmed with the millions of everyday tasks that keep a growing organization afloat. Whether you’re just getting started or a seasoned pro, a team of one or a team of 100, Rebekah Radice’s tips above can help any type of small business streamline its efforts.

8 Ways To Appreciate Your Customer Advocates

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Spontaneously delighting your customers and watching customer advocacy unfold in your favor is a wonderful thing, and we’ve seen the positive effect it can have on brand awareness, sales and even recruiting costs.

Stephan Hovnanian
Content Solutions Architect at Bambu by Sprout Social

Why It Matters: ? ?
Did you know that word-of-mouth marketing continues to be the number one key influencer for a consumer’s purchasing decision? If your business has people who will shout their love for you brand from the rooftops then you should be championing them for their loyalty. Advocacy is in!