We’re three-quarters of the way through 2013, and even in those nine months there has been a huge amount of change in the social media world. From total redesigns to striking marketing campaigns, to entirely new networks, it has been a busy year. As summer fades into fall, it’s a good time to take stock of how the year in social media has progressed.
Social media favors visual communications, so it’s no surprise that the infographic is still a powerful tool for sharing information. To that end, we’ve compiled some of the best and most useful infographics that capture the latest information about the world of social media.
Why Use Visual Content in Social Media Marketing?
For starters, here’s the clearest explanation of why visuals are so successful on social media. B2B Infographics gathered data about how people process information in a visual format differently than when it is written out. It also examined the success of image-based and video-focused posts on social media, email, and website design.
Looks do matter in social. There’s no reason for a brand not to give the proper care and attention to its online appearance. In fact, it may hurt your business if you don’t give some TLC to your brand’s visual identity.
How to Create Perfect Posts on Social Platforms
The social media world is full of options. As a consumer of content, this is a great thing. It means you can focus your energy on the platform that offers the best combination of elements that you value. For brands, however, it can mean a challenge in reaching the widest audience possible and in spreading your team’s resources too thinly.
Not only are the limits different on each platform for your text length and image size (more on that later), but the tone and style that people expect from each network also varies. The same content that excels on Google+ may flop on Twitter. Even the most popular types of images may have some distinctions across networks. Social media is no longer one-size-fits-all.
To help brands navigate the nuances of the networks, My Clever Agency released an infographic above that parses the differences between some of the top social channels, listing the most important elements to a successful post.
Conversely, it’s also important to know what makes for a bad post. This infographic from Disruptive Communications explains the biggest turnoffs people have about brands on social media. Fortunately, points such as poor grammar or frequency of updates are easy to monitor, but other top offenders are questions of social media voice. Take a look at the tonal issues that may be chasing away your fans.
Social Media Design Blueprint
We’ve come a long way from the days when a social media profile included just a few lines of biographical data and a small, square photo. Today’s social platforms involve a large volume of image content, and with so iterations and permutations, keeping up with the latest requirements on image sizes can be a challenge. This infographic from Tent Social explains all of the metrics for 2013.
Expect to see more infographics of this nature in the months and years to come as networks continue to make small adjustments and refinements to their layouts. If you want a deeper explanation of the current requirements for image use on social media, check out our recent guide on the subject, along with tips for getting the best resolution and image quality on any channel.
The State of Content Marketing 2013
At one point, “content marketing” was simply a buzzword. Today, it has become a vital element in the strategies behind many top brands. This infographic from Wishpond explains the successes and debunks the naysayers about this new trend in social business.
Complementing a strong visual look with valuable, informative content is a recipe for social success. Posting to social media channels won’t matter much if you and your business aren’t saying anything. From good blogging to improving your SEO rankings, this infographic breaks down what the best bets are for content marketing.
Ignoring Mobile Research? Think Again!
Mobile is still on the rise. This infographic from Marketing Exchange crunches the numbers behind just how popular mobile use is in people’s’ daily lives. The figures in this infographic focus more on the website use, but don’t think that means you can sit back on the social side!
The leaders of social media networks know that mobile is not about to dwindle in importance. That’s why so many of them are taking the mobile experience so seriously. Facebook has redesigned its app specifically for the iOS 7 platform, and Twitter is also working on a revamp aimed at a better experience on Apple devices.
If the networks are investing their resources into mobile, brands would be well-served to do the same. Take the time to test how your brand’s social media profiles appear on any type of mobile device. And devote enough resources to your other web presences to make sure that they will function properly on mobile platforms. As the above infographic tells us, potential customers have a very low tolerance for a poor mobile experience. If your company can’t deliver on mobile, your customers may take their time and their business elsewhere.
What are your favorite infographics so far in 2013? Let us know in the comments!
[Image credit: Jenni C]