As the term social media listening grows in popularity, it can be hard to break free from the buzzword to really understand how it can benefit your business. At our most recent Sprout Social Hour, we invited social media experts Elly Deutch (Social Engagement Campaign & Advocacy Manager at McDonald’s), Caleb Gardner (Digital Director at Organizing for Action) and Katie Gear (E-Comm Marketing Manager at Hyatt) to discuss how they use social listening to inform social strategy.
Since the Sprout community spans the globe, we recorded the event in order to share the panel no matter what city you call home. Watch the video to learn more about social listening, including:
- How social listening differs from social monitoring
- Top insights your brand can derive from social listening
- Examples of how listening can build better content and customer relationships
- Best practices for implementing social listening as part of your social strategy
The panelists went beyond social listening to discuss how they determine which trends to pursue, how small businesses can use social to get competitive insights and set goals, and how to educate your organization about the value of social and secure internal buy-in.
We host Sprout Social Hours throughout the US and in London, and we participate in events around the world. To see where we’re headed next, check out the events page and come see us at an event soon.
Alicia Johnston: Alicia Johnston is a Brand Marketing Specialist at Sprout Social. When she isn’t writing about social media strategy, she loves to cook, hike and explore Chicago’s street festivals.