4 Functions That Benefit From Social Business
- Social Media
Social media traditionally makes its most permanent home in the marketing and communications function of many businesses. It’s emerged in recent years to become a critical engagement channel for brand awareness, promotions and customer loyalty. However, social now extends well beyond the marketing mix and should integrate into a number of key functions.
Aside from often being dubbed the new customer currency, the reality is effective social business can be a tangible and sustainable contributor of incremental revenue for your entire organization. That’s what we demonstrate in our new, free guide, “4 Functions That Benefit From Social Business.”
Customer support associates, human resource professionals, business development leaders and product innovators take note: social media is a crucial component to successfully reaching your functional objectives. You can download the PDF guide right now and take a deeper look at why embracing social will not only make your job easier, but will ensure your contributions to a successful bottom line define what it means to be a social business.
Once you’ve read it, be sure and let us know what you think on Twitter. Our customers are leaders in social media engagement, and we believe you can provide some of the best insights and context for the ideas we’re exploring. If you’re not a Sprout Social customer, give it a spin for free and see what it has to offer.