Facebook and Twitter: They’re your standard social networks in the social media mix. Pinterest is quickly gaining traction and Google+ is also picking up steam. But what comes after these networks for companies?
It’s always difficult to predict what the next big thing is, especially in a field that changes as quickly as social media marketing does. So what’s the up and coming social tool for brands? We believe that RebelMouse is one possibility.
It’s definitely a place that companies and brands like yours might be interested in flocking to next. Here’s what you need to know before you give it a try.
What Is RebelMouse?
RebelMouse is a newly launch social tool created by former Huffington Post CTO Paul Berry, which he describes to be the “front page to your life on the internet.” Essentially, RebelMouse takes all the content you’ve already created for your social networks and brings it into one feed. It sounds simple enough, but the value far exceeds RebelMouse’s simplicity.
As it works right now, all your social activity is dispersed throughout the web, most likely in a spoke and hub model. You’re telling small stories about your brand in chapter form. RebelMouse brings all these chapters together to tell your brand’s complete story.
RebelMouse aggregates your posts from Facebook and Twitter automatically in a Pinterest-like grid, and more services will follow. This allows users to visually see what content you’re sharing. Visitors have the ability to move specific content’s location on the grid, freeze content so it stays in a fixed location, and prominently display one article front and center.
It’s this user experience that gives RebelMouse its story-telling abilities. It’s one one of the reasons why we think companies should consider integrating this into their social mix.
How Should Small Businesses Use RebelMouse?
The beauty of RebelMouse is that it’s like Twitter. The basic concept is very simple, but it offers users the freedom to customize their page as they desire. Start by assuming that this is the first impression a potential new customer has of your company. What information do you want to convey to a new customer? Set the tone for your company with this simple, one-page layout.
Even if you haven’t been using social media with any kind of regularity in the past few years, you should know your business’s story. How did your company start? Why do people love your product/service? What questions keep popping up when they use your product or service? By answering these questions, you can start to find or create content you want displayed on your RebelMouse page. Now you know your company’s story, and have content to support this. The next step is to combine your story and content into a visually pleasing storyboard.
A perfect example is RebelMouse’s blog. Instead of a WordPress or Tumblr blog, RebelMouse uses its own product. As you can see, it offers product news, product explanations, and social proof from news outlets. If anyone was confused as to what RebelMouse is, visiting its page will get you a much better understanding of RebelMouse’s capabilities. This is just one way to use RebelMouse; we’re sure your team can get creative with its capabilities.
What Does It Cost?
Cost is always a prohibitive factor for small to medium size businesses when it comes to new tools. This is one of the things we like about RebelMouse — it’s affordable for small businesses. The estimated price plan for RebelMouse is extremely reasonable. RebelMouse’s business pages are expected to start at $3 a week. Custom URLs will cost $3 a week.
There will always be a free option with RebelMouse, but it’s very positive news for small businesses that RebelMouse is looking to cater to their budgets right away.
RebelMouse is still in private beta, which is why many have not heard about it. But we suggest you go put yourself on the waiting list and the secure your custom URL. This will be helpful with your over-all brand management. You can always customize your URL later, like Wordpess.com, but personal URLs are difficult to secure. While you wait, start to brainstorm how your customers think of you and how you would visually represent this image.
[Update:] We previously wrote that Custom URLs will cost $3 a month. The correct price is $3 a week.
Jesse Bouman: Jesse Bouman is a stubborn entrepreneur and currently the Director of Content Strategy at Xivic Inc. Previously he founded the digital marketing agency Demeter Interactive, which was acquired by Xivic. He’s a self-described budding philanthropist, social media nerd, and technology geek. When not at his desk blogging or tweeting, he can be found at the beach, in a coffee shop, exploring LA’s hidden treasures, or playing a game of dodgeball.