Your public data can be accessed by clicking on the Likes tab on your new navigation bar. It appears that these metrics are only visible once you’ve switched to the new Timeline.
In the past, many brands used the number of Likes received to determine their Pages’ success. Now that Facebook has put more emphasis on storytelling, it’s trying to move focus away from growth and on to engagement.
While some marketers might not be happy about publicly displaying this information, it can also be helpful to understand how your competitors are performing on the social network.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.