Today Pinterest began rolling out a test that enables you to create three secret boards. Although this test follows the release of new security and privacy features, it appears that the holiday season was the motivation behind it.
Secret boards limit visibility to only the creator and any collaborators you invite. Pins added to these boards won’t appear anywhere else on Pinterest, other than the secret board. But while launched with the holidays in mind, businesses can take advantage of the privacy as well.
Let’s say you want to dedicate a board to a new feature or project, but you’re not ready to make it public quite yet. You can start compiling your content in secret and, thanks to Pinterest’s convenient on/off switch, you can reveal the board on launch day. We should note that existing boards can’t be made private since others might have already repinned from those boards.
To create a secret board from the web, visit your profile, scroll down to the bottom, and click Create a Secret Board. Or, you can click Add+ on the top right-hand corner of Pinterest, select Create Board, and turn the Secret button to On. If you’d like to create one from a mobile app, go to your profile, tap on the Boards tab, and scroll down until you see the Create a Secret Board button.
Pinterest Support has more information regarding secret boards. Currently you’re limited to making only three secret boards. It’s not clear whether this number will change once the test is complete. If you don’t have access to secret boards yet, don’t fret as Pinterest is gradually rolling them out.
[Image credit: Shawn Rossi]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.