Before it announced its plans to experiment with paid advertising, Pinterest made a few changes to the Pin It button for web browsers. Arguably this won’t have as big of an impact as Promoted Pins, but it’s good news for company blogs and website owners looking to increase visibility.
The Pin It button for browsers makes it easier for website visitors to pin content found off of Pinterest, such as recipes from a favorite food blog or photos from a travel site. Once installed, individuals can just click “Pin” from their bookmarks bar and choose the image they’d like to associate with their pin.
The downside to this method is that pinners were only getting a tiny 150 pixel-wide image with a single word for the description. Additionally, the pin linked to the only URL Pinterest could find, which might be the main page of your blog or site. That means that once you add more blog posts or change your homepage, the link in the pin won’t make sense.
To help consumers share the best version of your content, Pinterest suggests pointing visitors to a bigger, pin-friendlier version of the image (at least 750 pixels wide) and including a helpful description. The importance of the description does much more than just help people make sense of their pins; it also comes in hand when they search for related things.
Blog and website owners are now being encouraged to add the following code to your image tag which helps to make your posts more pinnable:
Now when visitors want to pin something from your site, the pin they end up with is easy on the eyes and links to the right page. Best of all, it’s preloaded with a smart description that both pinners and search engines will love.
[Image credit: pshutterbug]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.