Pinterest, which just confirmed a $225 million round of funding, has its sights set on mobile and global growth. According the company, it has seen a 125 percent growth in international traffic since the beginning of this year, and plans to launch in 10 more countries before the end of 2013.
Localized versions of both Pinterest’s website and mobile app are already available in several countries outside of the U.S., including the UK, France and Italy. And earlier this month, Pinterest announced an exclusive deal with Telefónica that preinstalls the social network on Android phones in Latin America and Europe.
The company has seen huge growth since it launched several years ago, and it has also become a key driver of referral traffic across the web. In fact, a recent study found that Pinterest drove 3.68 percent of total traffic to publishers — that’s more than Twitter, LinkedIn, Reddit, and Google+ combined.
Increased global expansion could also entice brands with international audiences, and not just for the engagement perks. Pinterest recently began testing its first ad unit, Promoted Pins, which will appear on both website and within the company’s mobile apps. A wider reach could result in more interest from advertisers, as well as higher returns on investment.
Not unlike other social networks, Pinterest also plans on growing its mobile strategy. According to the company, it has seen a 50 percent increase in the amount of traffic coming from mobile devices since the start of the year and have become “more than three-fourths of all usage.”
Although new features haven’t been announced yet, it’s likely that we’ll see some enhancements to Pinterest’s desktop and mobile experience in the coming months. Marketers, determine what type of roll Pinterest already plays in your social strategy and consider what advertisements and future improvements could mean for your brand.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.