As Facebook dips its toe in e-commerce waters, Pinterest has already made a name for itself among brands looking to boost sales. According to a study by BizRates Insights, the digital pinboard motivates more online purchases than Facebook.
The company surveyed 7,431 online shoppers between August 9th and August 17th as part of its Social Image Sharing and Online Shopping series. The study found that 69 percent of online shoppers have found an item they bought or wanted to buy on Pinterest, compared to only 40 percent of Facebook members.
This isn’t surprising as an earlier study found that buyers referred from Pinterest are 10 percent more likely to make a purchase than those sent from other social networks. BizRates Insights also found that an overwhelming 70 percent of people said they visit Pinterest over Facebook to get purchasing inspiration. Only 17 percent of those surveyed chose Facebook over Pinterest.
Still, Pinterest is a force to be reckoned with. The company has grown exponentially over the last year, both in members and referral traffic. Will Facebook’s newly launched Collections feature be enough to steal some of the glow away from Pinterest? Only time will tell, but we expect that this isn’t the last you’ll hear about tug-of-war battle between the social networks.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.