Pinterest introduced a new design with larger images, a cleaner layout, and several new navigation features last month. Although the updated look is still rolling out, based on early feedback, the company is bringing back some features from the older version.
One of the most requested features to bring back was “Pinned By,” which let people see who original pinned an item. For members, this served as a good way to find new people to follow. As a brand on Pinterest, it could help you trace some of your most active content sharers.
It seems like discovery was the focus of Pinterest’s returns. The ability to mention members using an @ symbol has also come back, giving people yet another way to discover and credit content sharers. Pinterest has also brought back the option to find friends using Twitter and Facebook as well.
In addition to reintroducing features, the company has also made updates to its search functionality by adding auto-suggest. This has been a popular feature on a variety of other services, like Google’s search product, and could lead to better discovery as well. For example, if someone searches “bacon,” he or she might see suggestions for your “bacon desserts” or a food designer’s “bacon roses.”
Additionally, Pinterest has upgraded Recent Activity, which is now located in the upper right corner. Now you’ll know when someone follow you or your boards, repins, likes, or comments on your pin, or mentions you. The feed will also include older notifications in case you’d like to return to a previous alert. This can certainly help you manage engagement from your followers.
If you’re still using the old design on Pinterest, you can opt in to the new version by clicking “Get it now” after you log in. You can switch back to the old design at any time by clicking the drop-down menu in the upper right corner.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.