PayPal has consolidated its product line into a single system called PayPal Payments, which aims to change the way small businesses accept payments online, offline, and through mobile.
The company recently took on industry darling Square when it introduced PayPal Here — a small, triangular dongle that plugs into the audio jack of your mobile device to accept payments.
Through PayPal Payments you will be able to accept credit cards and PayPal online, receive a free PayPal Here dongle, and accept payments on eBay, Etsy, and so on.
Previously, you could only choose between two offerings: Standard and Pro. PayPal has introduced another option, Advanced, which helps business owners that have less programming experience.
Each tier — Standard, Advanced, and Pro — offers some of the same basic functionality. Standard accounts are free, but you can pay either $5 or $30 a month for additional functionality. For example, $5 will make sure people can pay without ever leaving your site. If you’re interested in designing your own checkout pages, you might want to look into the $30 a month plan.
The success of mobile payments depends heavily on adoption, both from consumers and business owners. This is certainly a step in the right direction for PayPal. Although it’s too early to tell how successful this will be, small businesses — especially those that have been using PayPal’s web products — will likely benefit from the new offerings.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.