This week YouTube announced an expansion to the paid channels pilot that will allow more partners to participate.
First launched in May, the pilot lets select partners sell subscriptions to their channels starting at $0.99. This option is now available to all channels that have at least 10,000 subscribers and meet a few other requirements.
To be eligible, your account must be in a good standing — meaning your channel doesn’t have any community guideline or copyright strikes or blocked videos — you meet the general criteria for YouTube partnership, your account has been verified by phone, and you have an approved AdSense account linked to your YouTube account.
Additionally, you must be in one of the following countries: Australia, Brazil, Canada, France, Japan, Mexico, South Korea, Spain, United Kingdom, or the United States. Paid channels will become available in more countries in the coming months. If you’re interested in creating a paid channel, visit your Account Features page to enable the feature.
All paid channels will have a 14-day free trial, giving potential viewers the opportunity to explore your content before subscribing. Viewers can also now discover and subscribe to your channel from YouTube’s mobile website. The company will continue to add more devices from which they can subscribe.
Paid channels will challenge content creators to publish premium content worth paying for. For example, if your channel is currently made up of product tutorials and customer service videos, you’ll probably want to stick to more traditional advertising methods — viewers might not like the idea of paying for something that is currently available for free.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.