Advanced Marketing Tips for Facebook and Twitter
  • Advertising
  • Facebook
  • Twitter

Advanced Marketing Tips for Facebook and Twitter

If you want to really harness the power of social media to create new business, it’s not enough to simply have a couple of social media profiles. You need to be proactive, passionate and even…

Social Search
  • Advertising
  • Facebook

Facebook + Bing = Social Search

Facebook and Bing have teamed up to take a swing at revolutionizing the way we search online – namely, Social Search. According to Microsoft, Bing is “Not just a search engine. It’s a decision engine.”…

Converge Church - Using Twitter to Build a Flock
  • Twitter

Converge Church: Using Twitter to Build a Flock

Sprout Social: Insights is pleased to welcome back Sean Smith for another guest post on a local social media success story. Like many great stories, the story of Converge Church – conceived and developed on…

Twitter Tip Tuesday
  • Twitter

Twitter Tip Tuesday: Follow, Then Follow Up

Twitter Tip Tuesday is a new weekly blog series from Sprout Social: Insights. Every Tuesday we’ll focus on just one (1) Twitter Tip and show you how to integrate it into your social media strategy.…

Value social media twitter
  • Twitter

Adding Value on Social Media – What Does it Mean?

Social media terms have become the cliché business buzzwords of the past few years. ‘Engagement’ is the new synergy, ‘optimization’ is the new incentivize and ‘Value-Add’ has become as bad as ‘Core Compentency’ used to…

best in class
  • Twitter

5 Best in Class Social Media Measuring Tools

Like any good business practice, participation in social media must be measured in order to gauge its effectiveness. But what’s yet to be agreed upon is exactly how and what metrics should be measured. Traditionally,…

London Drugs
  • Twitter

London Drugs – A Case Study in Social Media Done Right

Sprout: Insights is pleased to introduce a guest post this week from social media consultant Sean Smith. Sean recounts a recent grassroots social media success story from London Drugs – a retail pharmacy chain that…

Value: Balancing Quantity and Quality

Value: The Art of Balancing Quantity and Quality

Some time ago, we undertook an experiment. On behalf of one client we produced as much content as possible. For the second client, we tested the effect of sharing content throughout social networks. It soon…

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