Spotlight on Startups - Elastic

Spotlight on Startups: Elastic offers sales as a service

At Sprout Insights, we comb the web to bring you the most up-to-date and actionable resources on how to use social media to grow your business. To that end, we’re pleased to present the Sprout Insights…

  • Advertising
  • Facebook

Facebook Expands Promoted Posts to Personal Profiles

As a brand, you’re continuously competing with personal updates for News Feed presence. Promoted Posts offered you an advantage, but today Facebook has leveled the playing field. The social network announced that it’s expanding this…

  • Advertising
  • Twitter

Twitter Introduces Brand Surveys for Campaign Insight

Through Promoted Products, Twitter provides marketers with a unique opportunity to engage consumers. But in order to better measure and understand the value of those campaigns, the company has announced a new tool. Twitter has…

  • Community Mgmt
  • Customer Care

How Sprout Social Works With Zendesk and UserVoice Customer Service

There are lots of benefits to keeping your social media and customer service teams connected. From more complete resolution of problems to developing stronger relationships with your clients, social media has the potential to make…

  • Advertising

Pay for Engagement, Not Clicks, With Google’s New Ad Format

Today Google has introduced a new ad format somewhat confirming Facebook’s claim that impression, not clicks, matter most to advertisers. Lightbox is a standard ad unit that expands into a large canvas in the center…

  • LinkedIn

LinkedIn Offers Members the Ability to Follow Industry Influencers

LinkedIn hopes to liven up its news feed with the addition of influencers who members can follow. Previously, the social network allowed professionals to follow industry news, company updates, and Groups. Moving forward, members will also…

  • Customer Care

3 Twitter Customer Service Trainwrecks and What They Teach Us

Twitter has lots of potential to make your customer service operations faster and easier. It offers communication in real-time, and can help you stay in touch — even with a large client base. However, many…

  • Twitter

5 Twitter Tactics That Deserve a Second Look

It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy. This week we’re showcasing five powerful Twitter tactics that may…

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