Location-based services, such as Foursquare, Gowalla, Yelp, and Facebook Places continue to grow in popularity because they increase engagement between local businesses and customers. One of the best ways to initiate that engagement with customers is to offer them great online deals. Here are five ideas you can use to create effective deals on your check-in platform of choice. Continue Reading…
Twitter Tip Tuesday is a weekly blog series from Sprout Social Insights.
Every Tuesday we’ll focus on just one Twitter Tip and show you how to integrate it into your social media strategy.
Today’s Twitter Tip: Don’t Abandon Twitter for Google+
Chances are, if you’re reading this article, and if you’re a regular reader of Sprout Social Insights, Continue Reading…
Facebook will be a key battleground in the 2012 elections, and candidates are already mobilizing on the front. Facebook will co-host a Republican primary debate with NBC, and candidates have begun updating their Facebook Pages with new campaign materials. Continue Reading…
Ever since social media sites like Twitter required people to keep their online messages ultra-short, people have been using web address URL shorteners to make room for more content. Google jumped on that bandwagon nearly a year ago with goo.gl but it turns out that wasn’t quite short enough; the company has now launched g.co. Continue Reading…
The buzz is that Google+ is the next great social network; a Facebook killer that will become an indispensable part of our lives at least as much as Twitter or LinkedIn have.
A shrewd businessperson must dig deeper for a more nuanced understanding. There are limitations to how effectively this network can be used by your business today. Here’s why Google+ isn’t ready, and why that will change soon.
Read the complete Insights article at American Express OPEN Forum
Google+ doesn’t allow profiles for businesses yet, but an early test run of the feature could start as early as next week. Google had published a signup sheet where businesses could opt in to the testing period. Now the company has removed that sheet, leaving any businesses that didn’t sign up already no path to try out the new profiles. Continue Reading…
