Since 2008, Klout has used its algorithm to help individuals and businesses measure their social influence on the web. The most popular question the company has received is how people can raise their Klout Score. While the math may be too complicated, Klout’s CPO Sanjay Desai believes the answer is simple: “create great content.”
In Klout’s latest update, the company shows how it has evolved from a just measurement tool into a service that tells you why you’re influential as well as how you can boost your influence. The new version now focuses less on your numerical score and more on how you can create and share informative and relevant content that will keep your audience engaged.
Don’t Just Measure, Create
Through its new Create tab, Klout helps you find great articles and posts worth sharing with your audience. This content is based on the topics that you’re interested in as well as the people who follow your social media profiles are interested in. Klout will use four different tags to draw attention to content.
The first tag, On the Rise, will highlight content that’s on the verge of trending. The second tag, Crowd Pleaser, focuses on content that your networks is interested in. The third tag, Hidden Gem, will show you content that many people in your network haven’t seen. And the fourth tag, Hot off the Press, identifies content that was recently published by a trusted source.
By highlighting different types of content, Klout helps you share the posts that are most likely to resonate with the members of your audience. Obviously the more relevant to their interests, the more likely they’ll be to engage with it. As the engagement with your original or shared content increases, your Klout Score will reflect the change in interactions.
This also means that members can no longer add topics to other profiles. Klout CEO Joe Fernandez told The Next Web that the feature had been “prone to abuse by users for either practical jokes or malicious intent.” Now your Klout profile will only display the topics the service thinks your interested in. You can delete topics if you don’t believe they’re relevant to your area of influence.
Additionally, members now have access to a thumbs up/thumbs down feature that can be used to up vote or down vote suggestions. For example, if Klout believes that your audience would be interested in a particular article, photo, or video, but you don’t agree, you can down vote it. Similarly you can up vote content that you think will resonate with your network. This will help the service learn your interests and actions to ensure that it’s providing you with the most relevant content.
Interested in the new Klout experience? You can log in to your account today to start experimenting with the new tagging system. Over the coming weeks, the company will launch more tools that will help with original content creation and provide deeper insights into your social impact.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.