Haven’t gone mobile with your small business yet? You might want to rethink that strategy. In the past year, the average time spent inside mobile apps rose 35 percent from 94 minutes to 127 minutes a day.
According to Bizness Apps, small companies — which make up nearly 97 percent of businesses in the U.S. — are finally starting to see the value in investing in mobile. Eighty-four percent of small business owners saw an increase in business activity after adopting mobile marketing efforts.
Sixty-nine percent of small businesses know that mobile marketing could grow their company significantly. Yet, only 26 percent have mobile-friendly websites, despite the fact that 79 percent of smartphone owners use their mobile devices when shopping.
The holiday shopping season is no joke to mobile shoppers. On Black Friday, Amazon’s mobile app saw a 222 percent increase in mobile traffic followed by 171 percent increase on Cyber Monday. Consumers are increasingly turning to their phones, but 80 percent of customers will leave a mobile site if they have a poor experience.
When it comes to integrating mobile into marketing strategies, the restaurant industry is currently leading the way with 22 percent investing in mobile. Professional services, such as lawyers, retailers, and doctors, aren’t terribly far behind at 14 percent.
Bizness Apps believes that mobile use will overtake desktop traffic by 2014. Small business budgets are tight, but it’s worth re-evaluating and, if possible, re-distributing funds into a mobile marketing initiative.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.