of their Sponsored Stories, including a new mobile-only option. The social network has been struggling to monetize its massive mobile user base, but it’s too soon to tell how successful this ad model will be.
In the meantime, the advertising industry remains hopeful of a mobile ad breakthrough. While we don’t recommend ditching display ads in favor of search based solely off this report, it’s worth examining your current ad strategy to see what is or isn’t working for you.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.