Sprout Social is pleased to extend its offerings to a new community of users. Earlier today, Meltwater, a global leader in media intelligence software solutions, announced a partnership with our platform to provide its customers with social media monitoring and engagement capabilities.
Meltwater helps companies make better, more informed decisions based on insights from the outside. More than 23,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights and use them to strategically manage their brand and stay ahead of their competition. With 50 offices on six continents, Meltwater is dedicated to personal, global service built on local expertise.
“Meltwater’s core expertise is to extract insights, and we made a strategic decision to partner with a top player for social engagement,” said Jorn Lyseggen, CEO and Founder of Meltwater. “We researched more than 100 companies and chose Sprout Social because it has one of the strongest social engagement products in the market with an unrivaled user friendliness.”
Earlier this year, Meltwater announced that it had invested $25 million into reinventing its flagship media intelligence product. Meltwater Buzz has been Meltwater’s main social offering. Its listening functionality is now integrated into the new intelligence platform, and going forward, it will leverage Sprout for social engagement.
“Engagement through social is increasingly critical for organizations of all sizes—on par with other communication channels, including email, phone and live chat,” said Justyn Howard, CEO of Sprout Social. “Our partnership with Meltwater brings world-class capabilities together to create remarkable customer experiences and further promote meaningful engagement.”
Stay tuned to additional news and insights as we facilitate more open communication for businesses around the world.