Local businesses are getting a new tool to help manage their Google Places for Business Listing on the go.
Google’s new Android app will let business owners update their information, such as hours, address, content details, and description. You’ll also be able to add posts and photos to your Google+ Local Pages, respond to comments and +1’s, and so on.
Changes made within the app will show up across Google properties, including search results, Google Maps, Google+ Local, and Google’s mobile search. You’ll also be able to track how those changes affect engagement through basic analytics data found within the app.
There are some limitations, however. Aside from being available in the U.S. only, the app won’t let you respond to customer reviews, nor does it allow you to create new listings. Additionally, Google doesn’t have a timeframe for releasing an iOS version. Depending on the devices your team uses, this app might be convenient for only a handful of people.
If you already use Page Identity in the Google+ app you might be wondering why you should download another very similar app. The answer to that is that the Page Identity feature enables you to view your business pages and use social feature, but you can’t use it to update your business information.
So if you feel the sudden urge to change your hours of operation while waiting in line for coffee, you’ll want to download the new Google Places for Business app.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.