It appears that LivingSocial is moving past daily deals as it launches testing of its new service, LivingSocial Room Service, which will enable members to order food for pickup or delivery from participating restaurants.
Based in Washington, D.C., LivingSocial offers local deals through daily emails and alerts. Similar to Groupon, the service provides deals for local businesses, products, and services. The company also helps its members discover real-time discounts at nearby businesses through LivingSocial Instant.
Starting today, customers in D.C. will be able to order food for pickup or delivery from more than 70 participating restaurants through LivingSocial Room Service. The feature promises the customer a full restaurant experience in the privacy of his or her home – including tableware and other dinner accessories.
“Our goal is to provide the most compelling and valuable services for members and restauranteurs alike,” explains Tim O’Shaughnessy, CEO of LivingSocial. “Integrating delivery into our Instant service gives LivingSocial’s merchant partners the ability to reach customers both in their restaurants and the places they live and work.”
Daily deals will also be linked to LivingSocial Instant. For example, if a consumer purchases a deal for a restaurant on Wednesday, it will be redeemable online through Instant starting Thursday. This gives businesses the opportunity to quickly turn deal-hunters into customers.
Although this feature is only being tested in Washington, D.C., if it tests well, this could mean an exciting new marketing opportunity for restaurants. Not only does LivingSocial Room Service provide consumers with a deal, but it’s creating an entire experience around your business.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.