Social networks, while great for connecting with customers, can also help you build your team internally. The platform helping professionals locate and acquire new hires is LinkedIn, and now it’s getting serious about recruitment.
Following a series of updates to profiles and company pages, this week LinkedIn revamped its Recruiter page. With a new look and functionality, the portal for companies looking to find employees is now more valuable than ever.
What sets the Recruiter product apart from other areas of the site is that it enables you to track and hire the rarest of candidates: the ones who aren’t actively looking for new jobs. HR teams can use the tool to conduct filtered searches of the entire LinkedIn network — more than 200 million people.
The new revisions put Recruiter more in line with the rest of LinkedIn’s site, making it much more user-friendly and efficient. For instance, it will let you easily manage notifications and messages, including new results for saved searches, completed hiring manager reviews, and completely bulk resume uploads.
You’ll also have access to a Smart-To-Do list, which helps improve your efficiency by allowing you to create to-do items that connect with a profile, project, or job, just by using the ‘@’ symbol. Unchecked items will remain at the top of the list until completed.
Additionally, you can completely customize the Activity Feed, which allows you to monitor individual candidates and any profile changes they make, as well as track news related to particular jobs that are being filled. Along the right-hand side of the screen, LinkedIn will suggest relevant candidates you might want to hire based on your activity, past searches, InMails, and posted jobs.
Although LinkedIn’s user base pales in comparison to social giants like Facebook, it’s quickly becoming the platform where people both list and apply for jobs. Depending on your recruitment needs, sharing links to job descriptions through Twitter and Facebook might not be enough. If you’re looking for a more aggressive approach, LinkedIn Recruiter is worth your consideration.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.