Today LinkedIn announced another major upgrade to its site which will allow members to showcase their talents in a whole new way. Starting now, you can add visual content, like photos and videos, to your LinkedIn Profiles.

Last October, LinkedIn introduced redesigned Profiles which had the ability to pull in company logos for those listed, making your professional story much more visual. Today’s update continues in the same direction by letting you add richer and more visual content to your page.

“This means that you can illustrate your greatest achievements in the form of stunning images, compelling videos, innovative presentations, and more,” stated LinkedIn on its company blog. “From the analyst who makes annual predictions on tech trends to the 3D animator who is looking to fund a new short film, the opportunities are limitless…”

While the addition of photos and videos might be more beneficial on Company Pages, keep in mind that you are your brand. Social media gives you the opportunity to humanize your company, resulting in more customers becoming interested in the people behind the logo. Sharing visuals from your company on your LinkedIn Profile can be just as powerful as if uploaded to your Company Page.

Additionally, it’s a great way to set your profile apart from others. Until now, every LinkedIn Profile looked the same — aside from head shots and company logos. Now community managers can customize their profiles with photos of past events and presentations you’ve shared at conferences. Agencies, you can share videos from your musician clients’ most recent shows. This will definitely come in handy for job seekers.

To begin adding visual content to your profile, select “edit” on your profile and then follow the prompts in the “Summary,” “Experience,” and “Education” sections. Other people will be able to “like” or comment what you’ve posted, so make sure that you’re sharing quality images that can capture a viewer’s attention. This is pretty much the rule of thumb across all social networks that allow image uploads.

LinkedIn will begin rolling out this functionality to members in English-speaking countries today.

[Image credit: Kris Krug]