LinkedIn Simplifies Discovery of Influencers With New Tools
A month ago, LinkedIn livened up news feeds with the addition of influencers, who members can follow. Since then, these thought leaders have created more than 850 original posts and amassed more than 4 million followers.
Today, the company is rolling out new tools that make it easier for you to discover and follow business leaders, celebrities, and other influential personalities on LinkedIn. These include a leaderboard, which displays the total number of followers for each influencer, as well as the ability to sort thought leaders alphabetically and by who has recently posted content.
Additionally, LinkedIn now offers customized suggestions for influencers based on your interests. Chances are you already have a few thought leaders in mind, but this will help introduce you to new names you might not have stumbled upon on your own.
Currently Richard Branson, founder of Virgin Group, is in the lead with nearly 700,000 followers followed by President Obama with nearly 400,000 followers. LinkedIn also announced the addition of a few new thought leaders, including Reddit co-founder Alexis Ohanian, Box CEO Aaron Levie, and Brad Feld, managing director of the Foundry Group.
A full list of thought leaders can be found from the LinkedIn Today module on your homepage. By introducing more influencers to the site, LinkedIn can hopefully boost engagement between members. If you think you can write engaging original posts and share relevant, thought-provoking content, you can apply to be an influencer.
[Image credit: AskYourUsers (FB)]