Another busy week has reached its end and we’re here to help you catch up on all the social media news you might have missed while you were working. Some of the big social stories from the past seven days include the rollout of Twitter’s redesigned profiles, the discovery of the “Heartbleed” vulnerability, and the enlargement of Facebook’s sidebar ads. You can read more about these stories, as well as others, in the recap below.
With more than 200 conversations happening each minute, LinkedIn Groups are a powerful way to connect with customers and other professionals on the social network. Here, members are encouraged to exchange and share experiences, business knowledge, interests, and ideas — making Groups a great resource for brands. But with so many great conversations and a wealth of valuable information available, finding the best fit for your brand can sometimes feel overwhelming. [Read More…]
Crain’s Chicago Business set out to identify the best places to work in Chicago, and we’re proud that Sprout Social was ranked #2 in the category of best places to work for millennials. We’re honored to be named alongside companies like Jellyvision Lab, Centro and Microsoft. [Read More…]
Yesterday, a new vulnerability was discovered affecting SSL, a protocol most of the Internet uses to encrypt and secure communications. The Sprout Social engineering team was quick to respond, ensuring that our tools are fully secure for our customers. We are happy to report that it’s safe to continue using Sprout Social. [Read More…]
Messaging is a critical component of your marketing strategy, but selling a product or service on social media requires more than a carefully crafted text update. Rich visuals havebecome a major player across social networks, especially on Twitter. Photos within tweets have become increasingly beneficial, and now a new profile design has pushed images more into the foreground. [Read More…]
Advertisers are prone to focus much of their attention on Facebook’s News Feed, and rightfully so. More than 700 million people use News Feed daily, making it the most valuable destination on the social network. Last month, Facebook unveiled a simplified redesign that shines a much brighter light on your content and News Feed ads. Now the company is taking a similar approach in enhancing its ads in the right-hand column. [Read More…]
When it comes to growing your online community, sometimes the easiest way to go about it is by asking for what you want. Consumers are more likely to act when they’re prompted to do so. As a result, marketers know that a good campaign always includes a prominent call-to-action. However, you don’t want to abuse your influence by asking for something you don’t actually need. [Read More…]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.