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When LinkedIn introduced the new look and feel for its homepage a year ago, its goal was to create a customized experience that would make it easier for you to be productive and successful on the platform.

Today LinkedIn introduced two new features to add to your productivity toolkit: “Who’s Viewed Your Updates” and “You Recently Visited”. Both features can be found on the right-hand side of the homepage, and both provide you with more personalized insights on your activities and engagement across LinkedIn.

Who’s Viewed Your Updates provides you with one simplified snapshot of what you’ve shared over the past 14 days, and who has seen it and how it has been received (liked, shared). As you can see, this differs greatly from LinkedIn’s existing profile viewing tracker which was recently enhanced for premium members. Speaking of payment, Who’s Viewed Your Updates doesn’t require you to upgrade your account to access the metrics.

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With this feature, you’ll get real-time feedback on how the content you read and share resonates with your network, giving you more opportunities to build your professional brand and make connections with new contacts that share common interests.

The new “You Recently Visited” feature includes highlights of recent profiles and articles you have viewed, searches you’ve done, and group discussions you have viewed or contributed to. This make it easier to retrace your steps, re-engage in conversations, or follow-up with potential connections. Power users and anyone visiting LinkedIn for research (such as recruiters) will likely appreciate this addition.

Today’s updates are part of a much larger goal to refresh the platform. LinkedIn recently launched a new, simpler navigation bar, as well as the ability to share multimedia content — such as photos, documents, and presentations — on the homepage as well as your profile.

[Image credit: Nan Palmero]