Social media is about building relationships, whether with customers, industry colleagues, or even the media. To help make sure that you’re fostering relationships with the right people, LinkedIn has launched a new networking service called LinkedIn Contacts.
The new contact management system brings all of your contacts from your address books, email accounts, and calendars, and keeps them up to date in one place. LinkedIn Contacts will automatically pull in the details of your past conversations and meetings directly onto your contact’s profile.
If you’re looking for the perfect opportunity to reach out to someone, LinkedIn can also help with that. The new service will alert you about job changes and birthdays in your network. Additionally, you’ll have the option to set reminders for regular check-ins and add notes for each contact — for example, where you met.
“All of us know that professional networking is so important to all of our jobs and careers,” stated Sachin Rekhi, Product lead for Contacts and LinkedIn. The relationships that we keep become so important throughout our careers, but it’s really a daunting path to actually keep track of your relationships and keep up with them.”
Through TripIt integration, LinkedIn Contacts can even remind you to reach out to local contacts when you’re in their area. It’ll even create a template for you so you can let those contacts know you’re in town and you’d like to meet up. All you have to do is press send. Other services like Evernote and LinkedIn’s CardMunch can also be integrated.
Currently available as an invite-only service exclusively in the U.S., LinkedIn Contacts can be accessed on the web and through a standalone iOS app. The company is working on an Android app as well as international expansion, which can be expected in the “coming months.”
Whether you’re a founder, a CEO, or a community manager, developing and maintaining relationships is part of your job. Keeping track of names, professional details, and where you met can be exhausting, especially if you’re a frequent conference-goer. Why not make it easier on yourself? Invites to LinkedIn Contacts will begin rolling out over the next couple of weeks.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.