Last month Klout offered influencers a perk, which granted early access to the new Topic Pages. “We’ve received positive reactions from select users who previewed the Topic Pages earlier, and we’re excited to expand that group now,” said Chris Makarsky, product manager at Klout, in today’s blog post. While initially open to those who opted into the perk, Klout is letting more people in every day.
Moving forward Klout says that it plans to add analytics, trends, and more to its Topic Pages. It’s interesting to see the attention move from individuals onto topics and categories. Individuals and businesses can both benefit in terms of recognition and brand evangelism.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.