Kia Motors has announced a deal with Google that will integrate the search giant’s Maps and Places products into the auto maker’s in-dash navigation system.
Soon drivers will have access to Google Maps and Places using Hyundai’s Blue Link and Kia’s second-generation UVO eServices. The first car to feature this mash-up will be Kia’s 2014 Sorento.
The system will include Google’s Send2Car feature, which enables drivers to send points of interest and other destinations from Google Maps on their smartphones directly to their cars. Drivers will also be able to use Google Places to access information about nearby points of interest, including businesses. This is a good reason to make sure your business’ information is listed correctly.
The auto industry isn’t a stranger to social media. In December 2011, BMW used Yelp to enhance its in-car infotainment system BMW Online. Google also called attention to additional integrations of its products by Audi, Daimler, and Tesla Motor Co.
This isn’t a brand new idea; consumers have been relying on smartphones for similar information. But while we don’t expect businesses to see a large difference in traffic, the technology provides possibilities for other auto brands to offer similar services.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.