While most businesses are focused on going mobile, popular photo-sharing app Instagram is making its web debut. Two years after arriving on the iPhone, the company has finally started to roll out web profiles.
“People have been asking for this for a while now and we’re excited to finally start rolling them out,” explained Instagram co-founder Kevin Systrom. “We’re going to start out by launching to a small percentage of people today and will roll it out slowly to everyone in the coming days.”
Currently, when you share a link to an Instagram photo on Facebook or Twitter, people can view that photo but not much else. For example, if someone wanted to browse through your additional photos, he or she would have to look you up on Instagram. The company’s new web profiles aim to resolve that.
Bearing an incredible likeness to Facebook Timeline, Instagram’s web profiles feature a rotating collage of photos where your Facebook cover photo would sit. Below that, a small profile image, short bio, and follower stats rest just above your photo history — which is arranged in reverse-chronological order.
Instagram’s web profiles also enable individuals to follow new users, like photos, and leave comments directly from their browsers. To check if you’ve received the new profile, just access your profile (for example, http://instagram.com/sproutsocial). Instagram details what new features visitors can expect on profiles still awaiting the update.
If you’ve been neglecting your Instagram account, the new profile — which puts an even greater emphasis on your photos — is a good reminder to revisit and re-evaluate your goals on the platform. Photo sharing sites like Instagram have revived storytelling through photos; make sure your story is ready.
[Image credit: Instagram]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.