Following a flood of backlash, Instagram has announced that it’s reverting the controversial advertising section of its terms of service back to the original TOS written in 2010.

On Monday, Instagram introduced plans for new terms of service that sounded as if the company would sell to advertisers or use photos in ads. Many members reacted negatively, flooding social networks with threads to boycott the service.

While a lot of the outcry came from consumers, even larger brands halted uploads. National Geographic, one of Instagram’s most popular accounts, publicly suspended new posts stating that it was “very concerned with the direction of the proposed new terms of service.”

“Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010,” stated Instagram co-founder Kevin Systrom.

Systrom went on to reiterate that Instagram never had any intention of selling the photos of its users. “We don’t own your photos — you do.” Instead, user data such as profile photos and usernames could be used with future business promotions — similar to Facebook’s Sponsored Stories.

We should note that only the sections of the TOS that applied to advertising and how Instagram will use photos to support that are being changed. You can view the updated terms of service on Instagram’s legal page.

Instagram will revisit advertising products once it has had a chance to finalize plans internally.

[Via: The Next Web, Image credit: Tucker W.]