The updates will help Instagram better collaborate with Facebook, which acquired the photo-sharing service earlier this year. While nothing has changed about who can see your photos, the real difference lies in what it does with personal data.
It’s not surprising that more data would be shared between the two companies. What’s interesting is that the new Terms of Service also includes language suggesting that an advertising product similar to Sponsored Stories could be in the app’s future. The document reads:
“Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”
Depending how your company feels about Sponsored Stories, this could be a good thing for advertisers. Aside from this, not much will change about how you use Instagram on a daily basis.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.