Sprout Social is adding even more punch to its Instagram engagement features by enabling users to monitor posts with locations from the Smart Inbox. Location monitoring provides brands with opportunities to surprise and delight customers, engage active audiences and uncover customer service needs.
Monitor Instagram Campaigns
Brands running Instagram campaigns that require people to visit their business’ location can now monitor participation from the Smart Inbox. Sprout users can add their location to brand keywords to find pictures and videos, and thank or reward their audiences for participating. Coupled with Sprout’s Instagram hashtag monitoring, users can monitor campaigns easily and engage their audiences.
Manage Multiple Locations
Brands that have one main profile but multiple locations, such as a national restaurant chain or global hotel brand, can keep a pulse on people visiting and posting from any location. Monitoring and engaging across multiple locations is seamless: Sprout users also see keyword results in one unified stream, whether your brand has five locations or 50.
Uncover Competitive Opportunities
Savvy brands can unearth opportunities to grow market share. Sprout users can add their competition’s locations to brand keywords and find potential customers to engage. For mom-and-pop shops looking to compete against big boxes, uncovering and interacting with a new audience may yield a substantial reward.
At Sprout, we will continue to enhance our Instagram integration. Stay tuned for more updates to come, and as always, let us know if you have any questions or feedback.
Rebecca Walker: Rebecca is a product marketing specialist by day and amateur chef by night. She loves Chicago summers, yoga, reading and bulldogs (especially her stubborn Frenchie, Gunner).