In general, people must be following you on Twitter in order to see your tweets (hashtags and Twitter Lists are two exceptions). So, the more people who follow you, the more potential exposure your updates will receive.
Most “Follow me on Twitter” buttons that you see on websites are really just links that redirect the reader to the corresponding account on Twitter.com. In other words, these links typically take a reader away from the main site, dropping them on the Twitter home page instead.
In contrast, when someone clicks on a properly configured Twitter Follow Button on your website or blog, they automatically follow you and get a preview of your account (including your following and follower numbers along with a couple of your most recent tweets). New followers can unfollow you if they choose, or they can link to your complete profile and check you out even further.
Customize Your Follow Button
To create and customize your Twitter Follow Button, navigate to the Follow Button Resources Page on Twitter. Enter your Twitter account name in the field titled “What’s your user name.” Next, choose your background color, select the follower count option, and confirm the language of choice for your Follow Button.
Just to the right of the customization options, you’ll see a preview of your Follow Button, along with the HTML code generated by Twitter. Copy and paste the code anywhere in your website or blog that you’d like the Twitter Follow Button to appear. Click the “view documentation” link for advanced customization and developer coding options.
Do you use the Twitter Follow Button on your website or blog? Tell us about it in the comments below.