It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy. This week we’ll show you how to add the official Twitter Follow Button to your website or blog.

In previous Twitter Tip Tuesday articles, we showed you how to add the Twitter Tweet Button, and Twitter Widgets to your website or blog. These tools allow people to easily view and share your Twitter activities. The Twitter Follow Button, on the other hand, allows people to easily follow your Twitter account, without ever having to leave your website or blog.

The Twitter Follow Button

The Twitter Follow Button

In general, people must be following you on Twitter in order to see your tweets (hashtags and Twitter Lists are two exceptions). So, the more people who follow you, the more potential exposure your updates will receive.

Most “Follow me on Twitter” buttons that you see on websites are really just links that redirect the reader to the corresponding account on Twitter.com. In other words, these links typically take a reader away from the main site, dropping them on the Twitter home page instead.

In contrast, when someone clicks on a properly configured Twitter Follow Button on your website or blog, they automatically follow you and get a preview of your account (including your following and follower numbers along with a couple of your most recent tweets). New followers can unfollow you if they choose, or they can link to your complete profile and check you out even further.

Customize Your Follow Button

Customize Your Follow Button

To create and customize your Twitter Follow Button, navigate to the Follow Button Resources Page on Twitter. Enter your Twitter account name in the field titled “What’s your user name.” Next, choose your background color, select the follower count option, and confirm the language of choice for your Follow Button.

Just to the right of the customization options, you’ll see a preview of your Follow Button, along with the HTML code generated by Twitter. Copy and paste the code anywhere in your website or blog that you’d like the Twitter Follow Button to appear. Click the “view documentation” link for advanced customization and developer coding options.

Do you use the Twitter Follow Button on your website or blog? Tell us about it in the comments below.