Twitter is a great way to interact with investment industry experts who attract the types of investors you’re looking for. Of course, it’s also an excellent resource to help you directly connect with people who may be interested in investing in your business.
By getting on the radar screens of investors who spend time on Twitter, you can build valuable relationships that can lead to amazing results. Here are a few ways you can make that happen.
The first step to finding anyone on Twitter is to search for them. There are a variety of search tools and directories that can help you zero-in on investors.
For example, WeFollow is a popular Twitter directory where you can find people who have self-identified themselves as investors (or who have an interest in investing). Search for keywords related to investing such as “investors” or “venture capital” and a list of members in the WeFollow directory who included those keywords in their profiles will be displayed. Of course, a broad term like “investors” can include a wide range of categories, such as business funding, stock marketing investing, and so on. Do a little detective work by viewing individuals’ Twitter profiles and scrolling through their tweets to ensure they’re talking about the type of investing that’s important to you.
There are also tools that can help you find investors who are members of relevant Twitter lists. For example, Listorious is a site that tracks all Twitter lists. Just type in keywords related to investors, and you’ll find many Twitter lists that Twitter members have created for their own use. Scroll through the list members, take a look at their profiles, and browse through their tweets to determine whether or not they’re the right type of investor for you to connect with, then follow and converse with them.
Twibes is another tool where people can create or add themselves to Twitter lists and groups. Just enter keywords related to investors in the search bar and investigate the results. You might even find some groups you want to join on Twibes.
There are a variety of hashtags that investors use to flag their conversations on Twitter. You can search for hashtags like #investors, #venturecapital, #vc, #angelinvestors, #funding, #startup, and so on using the advanced Twitter search. The form includes a specific field to enter hashtags.
Another option is to visit Hashtags.org, a site that tracks hashtags on Twitter, and enter hashtags related to investing in the search box. The results from this site can differ from the advanced Twitter search results, so it’s worth taking a few minutes to do a secondary search on Hashtags.org.
Hashtag searches take time, but you can automate the process using a tool like Monitter. Simply enter the keywords you want to track and Monitter tracks their use on Twitter in real-time. Your searches are continually refreshed, so you can stay on top of the conversations related to investing, jump into those conversations when the opportunity arises, and follow people as they pop up on your Monitter timeline.
Once you find a few people involved in investing who are active on Twitter, start following them. By following people, you’ll naturally begin to find additional Twitter members involved in investing. Who do the investors you follow on Twitter communicate with through Twitter mentions? Who do they share links from frequently? Who do they follow on Twitter? Scroll through the lists of people they follow on Twitter, check out their profiles and read their tweets. This is one of the best ways to find relevant people to follow on Twitter.
Keep in mind, your following efforts don’t have to be tied to Twitter directly. Visit websites and communities dedicated to investing such as AngelList and Gust. Join these community websites and get to know some of the key members involved. Then, investigate whether the communities themselves have Twitter accounts, search for lists that they’ve made, and follow them on Twitter. Don’t forget to network with other members of these communities on Twitter too.
Susan Gunelius: Susan Gunelius is a 20-year marketing veteran and President & CEO of KeySplash Creative, Inc., a marketing communications company. She has authored nine books about social media, content marketing, branding, copywriting, and blogging, and she is a marketing columnist for Forbes.com and Entrepreneur.com. Susan speaks about marketing, branding, and social media at events around the world and is often interviewed about marketing topics by television, online, print, and radio media organizations.