Twitter Tip TuesdayTwitter Tip Tuesday is a weekly blog series from Sprout Social: Insights.

 

Every Tuesday we’ll focus on just one (1) Twitter Tip and show you how to integrate it into your social media strategy.

Today’s Twitter Tip Tuesday: How to Display Images on Twitter


It’s been said that a picture is worth a thousand words. On Twitter, an interesting picture may also be worth a couple of hundred clicks. Use the steps below to learn how to display an image in Twitter and spread your message visually.

Third Party Image Applications

By now, most of us are familiar with the 140 character limit of Twitter. And even though we’ve recently shown you how to double the power of our tweets, there’s an even more powerful technique which is all but guaranteed to get your tweet noticed and your link clicked – displaying an image within Twitter.

Currently, Twitter has no native image uploading feature so you must reply on third party applications to the heavy lifting. While there are many different image uploading and display applications to choose from such as Twitrpix and Yfrog, one of the easiest and simplest is an application called Twitpic.

Using Twitpic in 3 Simple Steps

STEP 1
Using a web browser, visit http://twitpic.com

STEP 2
In the top right hand corner of the application, click the ‘Sign in with Twitter’ button.

STEP 3
twitpic fieldsClick the blue Upload Photo or Video button.

Next, choose an image to upload from your computer by clicking the Browse button.

Below this field you can ‘Add a message’ which will automatically get tweeted – with a link to your image – if you also check the box ‘Post to Twitter account’ (recommended).

Finally, click the Upload button at the bottom and your message along with a link to your picture will be tweeted out live on Twitter.

Anatomy of an Image Displayed on Twitter

anatomy of a twitpic

1. Uploaded Image

2. Number of Views
Number of times your image has been viewed (ie: clicked) on Twitter. Hit F5 to refresh the number for real time results.

3. Tags
Tag your image with keywords so people can search your image or find other images with the same tag.

4. Initial Caption
Tweet a caption (of up to 112 characters) to your original image. It will automatically include a link to your image.

5. Additional Comments
You, or anyone viewing the image can add an additional comment (of up to 112 characters) which will also be tweeted along with a link to the image. The more people who leave comments, the more views your image will get.

6. Suggested Tactic
Consider editing your image in a photo editor and including a reference to your website. This URL is not clickable but some viewers may be interested/curious enough to type it in their browser to see what else they can find!

Try it!

If you have not yet witnessed the power of using images on Twitter, try this simple test. Create a link to an interesting graphic of your choice. Tweet the link to your followers and track the number of hits it gets in the first few minutes after the tweet goes out.

Now, save an image of that interesting graphic on your computer. Follow all of the steps above to upload and tweet a link to the image using Twitpic or any other third party Twitter image application. (NOTE: You may want to wait a little while to tweet the image so as not to subject your followers to back to back duplicate tweets).

Compare the number of times your image has been viewed using this method with the number of times your non image link was clicked in your first tweet.

Finally, let us know your results in the comments below!

View the actual twitpic used for this post -> http://www.twitpic.com/430kk0
UPDATE: Twitter has now launched its own image sharing feature