4. Share Over Time
A rookie mistake is sharing all your content at once in a huge bunch and then going long stretches without anything else. Don’t do this. Instead, create a steady stream of content that people won’t be overwhelmed with when they are live on social media.
There are many ways to share your content within Sprout on a schedule that you create:
- Set up your Queue to meet your needs. Mine is set to publish four times a day so that I don’t have to think about an exact schedule. This makes it easy to add posts with one click to the Queue.
- Use the Compose box to precisely schedule posts at a certain time.
- Use the Chrome extension to add to your Queue or schedule at a certain time.
5. Monitor Your Success
Important social media metrics will be based on your overall social media marketing strategy. This is a bigger conversation that you should have worked into your plan, but the basics are:
- Growth in follower count
- Number of +1s, Likes or shares
- Customer engagement with content
If you notice these things taking a dive, it’s time to rethink your content strategy. Slow and steady may win the race in some industries, but smart marketers are quick and agile.
6. Cut What Isn’t Working
Sometimes you hit a sweet spot with your content, and everyone loves it! Then the algorithms change. Again.
If your former best type of content is falling flat, it’s time to remove it from the repertoire. Use your metrics to see what’s working, and do more of that. This is common-sense advice that people fail to implement every day.
7. Ask What People Want
In one of my most difficult-to-manage social media communities (read: low-tech industry with many lurkers), I asked what type of content they liked best and wanted to see on the Facebook Page. It was great to get feedback that reinforced what I was already doing and gave me some ideas for future content.
Now I feel more confident that I’m sharing the content they love, and my Page is doing better than ever. I think many communities want to dictate what they want to share, when the goal should be to give people what they want.
8. Keep Your Sources Fresh
I keep my RSS feeds in Sprout and Feedly full of great blogs to read, but if I find myself skipping over blog articles in my feeds, I reassess whether I want to have them in my daily content to skim and read. Cutting them out here means more efficient curating later.
Extra resource: How to Use RSS Feeds in Sprout
9. Maximize Your Content
Be there when you share your content. You are the X factor in your social media content curation. Managing the brand online with comments, questions and conversation is what ultimately draws people to your content over and over again. The best-laid social media strategy in the world will fail without people to manage the social media listening and interaction.
I hope these pro tips give you some ideas to tweak your content strategy and create a compelling plan for your future social media marketing efforts. Interested in learning more? Join Guy Kawasaki, Chief Evangelist at Canva, and me for a webinar at noon CST this Tuesday, as we reveal some of the best practices from our book, “The Art of Social Media: Power Tips for Power Users.” Check out all of Sprout Social’s social media webinars here today!