Before you reach out to a potential customer, you should reach out within your company. The overlap between social media and sales makes it essential for both teams to coordinate their efforts. A smart sales rep understands how interconnected those jobs are. Engaging and collaborating with the social media team members is a key element to the position, and thus should be a regular part of a sales rep’s activities.
Think about innovative new ways for sales and social media to augment each other. Since social media is still changing, there’s lots of room for creative approaches that can generate success in new ways.
2. Profile Upkeep
Part of being a successful member of the social media community is building relationships with new people without making them feel like pawns in your mission to close a sale. Outreach may officially be a job for the social media team, but you should still be on the lookout for people to join your audience.
The focus should not be to push for a large number of followers who could be potential customers. Reach out to people who seem like a good match for your company’s goods or services. Target your sales initiatives toward a receptive audience. You’ll have a better chance of success without alienating large portions of your followers who aren’t interested in what you have to say.
4. Don’t Just Sell Products
Your audience doesn’t usually enter into a social media network with the aim of becoming a customer. People most frequently join those channels for personal reasons, so they probably will not take kindly to direct sales pitches. Social media sales requires a different approach that doesn’t focus on buying merchandise or a service.
Successful sales reps will highlight ideas that have more intangible appeal. On social media networks, you are selling a lifestyle and a brand name as much as a product. This is an approach that can be remarkably successful for brands, as companies such as Red Bull have proven. Think about how to combine a pitch for your product with a broader idea that will appeal to members of your social networks.
5. Follow Up Without Pressure
One of the last elements to any interaction between a brand representative and a customer is follow up. For sales teams, that means checking in with your prospective clients after presenting them with information about your product.
This follow up doesn’t need to push the customer to commit to a sale. Instead, think of framing it as the conclusion to a conversation. Ask what they thought about the product or if they have any further questions about it.