In addition to creating a consistent experience across all of its products, Google has been working on ways to create a consistent search experience across different devices and screen sizes. The company has finally rolled out a new design that achieves this by offering a simple, cleaner look on the results page.
The new design boasts more “breathing room,” putting more focus on search results as well as Google’s Knowledge Graph. Launched in May, the Knowledge Graph provides you with more relevant information about your search, whether it be a person, place, or thing.
Now, there’s more white space surrounding search results, and the menu of “web,” “images,” and other search options has been minimized and moved above the results — previously this was positioned along the left-hand sidebar. Additionally, advanced search filters can be found by clicking on the “Search tools” button.
Google made the revamped search pages available to a small group of users over the past couple of months, which is why it might look familiar. As of yesterday, it has been made available to all users within the U.S. Google hopes to have it ready for other languages and regions soon.
While we don’t expect this to have a major impact on your daily operations, the added focus on search results is a good reminder to revisit your SEO practices. Make sure that you’re utilizing the right keywords and filling out metadata properties. Additionally, make sure your Google+ information is up to date, as that will likely be more noticeable now as well.
This update is follows a long list of changes the company has been making recently. Over the last 10 days, Google has introduced a speedier email experience for Gmail and made several improvements to Google+, including deeper Drive integration, simplified Hangouts, and updated safety and security features.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.