In an effort to improve products and services, Google has partnered with market research firm Knowledge Networks to collect data about its users.
While this might not come as a surprise, the way in which Google is approaching this is interesting. As part of a project called Screenwise, the search giant is paying people to install a Chrome extension and browse the web as they normally would.
Panelists will allow Google to track the sites they visit and what they do on those sites. The company has yet to comment on the length of the research project or share details on what kind of data it will collect.
Participants will receive a $5 gift card to Amazon as soon as they install the browser extension. They will also receive additional Amazon gift cards every three months. Google was careful to note that Amazon is not part of the program.
We’re still waiting for more details to be shared about the project, but it will be interesting to see how Google uses this data to improve its products. To be a part of this project, you can sign up with your email address and Google will let you know when registration opens. Participants must be at least 13 years old.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.