While almost every other Google product has integrated with Google+ in some way, shape, or form, it’s hard to believe that there’s anything left that hasn’t. Following a big week of announcements, the search giant revealed that Google Offers is next in line to receive the Google+ treatment.
According to Google, millions of people follow brands on Google+ to get the latest news on products, join in on the conversation, and to get deals and discounts. Starting today, the company is making it easier for consumers to discover, save, and share Offers right from Google+.
Customers will soon see savings right in their streams from a few partner merchants, including ZAGAT, Hello Kitty, Art.com, NOOK, and Adafruit Industries. Offers can be saved directly from the post and redeemed through the Google Offers app, online, or in-store.
Conceptually, Google Offers doesn’t differ much from competitor’s contributions, such as Facebook Offers or Foursquare Specials. Little data is available regarding the adoption and redemption of all three, so it’s hard to say if one platform will out-perform another — in terms of deals.
It’s worth keeping an eye on the initial group of partners, and hopefully Google will release some information about the success of the integration for those interested. In the meantime, if you’re considering adding Google Offers to your marketing toolbox, you can get started by creating an offer with your Google Places account.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.