Google has been integrating the social network into several of its existing products. Gmail received Google+ functionality last December when it enabled members to filter mail by Circles and to view an individual’s most recent Google+ post through a widget on the side of the Gmail screen.
While we doubt this will have an effect on sign-ups or engagement, it will likely offer an improved management experience for Gmail and Google+ users.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.